ppellation: an identifying name or title; designation OR a geographical name (as of a region, village, or vineyard) under which a winegrower is authorized to identify and market wine
As in: "Under the appellation of Roger Chillingworth, the reader will remember, was hidden another name, which its former wearer had resolved should never more be spoken." from The Scarlett Letter
And here's a blog called Appellation Beer: In Search of the Soul of Beer; a blog based on the premise that it does matter where beer is brewed...
Daily Drop Cap by Jessica Hische.
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